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About Us


This is the cool place where girls ages 7-12 get to let American Girl® know their likes, dislikes, favorites, etc. and their thoughts and feelings about a lot of different topics. Take fun surveys, polls and quizzes AND…..EARN POINTS THAT CAN BE REDEEMED FOR AN AMERICAN GIRL® GIFT CERTIFICATE!!!!

AMERICAN GIRL FORUM (also referred to herein simply as the Panel) households are comprised of a small select group of girls ages 7-12 and their mothers who express their opinions to American Girl®.

Who We Are

The Panel is managed by (a division of Touchstone Research, Inc.). Research, Inc. is an independent consumer opinion company not affiliated with any sales organization. manages many online panels of children and families for the nation's most reputable companies.

We at strive to ensure that the children and their parents feel that they're part of a valuable and meaningful process and that their opinions do count! We govern our business and actions with sensitivity and respect. We attempt to have a positive impact in all our dealings with children and to make their participation in research studies an enjoyable and meaningful one.

Click here for Frequently Asked Questions (FAQs).